天然水- Natural water-(Lemon tea)

サントリーから発売している「天然水シリーズ」を紹介します。無色透明でしっかりとした『Lemon Tea』の味がします。『朝ティー』と呼ぶそうですが消費者には浸透しているのでしょうか?これまで眼中になく、どっちかというと『透明な飲み物にフレイバー?無いな』的な方向でした。

 

We introduce the "natural water series" released from Suntory. I taste the colorless transparent, solid "Lemon Tea". It seems to call "morning tea", is it permeating to consumers? Until now, it is not in your eyes, which one is "a flavor for a transparent drink?" There was no direction.

おそらく通常の人間なら視覚や味覚をお持ちですが、無色透明のイメージは?と聞かれると『水』と大概の方は答えるはずです

 

Perhaps if you are an ordinary human you have vision and taste, but what is a colorless transparent image? When asked "water" most people should answer

キッカケは前回のカルピス。不思議ですよね〜 無色透明の乳酸菌入りのカルピス。私たちの味覚は大半が視覚からの伝達で判断するのですが、『無色透明』だと味が分かっているとはいえ、ワクワク ドキドキします。

 

The chance was the last Calpico. It is strange ~ Calpico with colorless transparent lactic acid bacteria. Although most of our taste is judged by visual communication, although it is "colorless and transparent", it is exciting and exciting even though we know the taste.

飲んだ後の爽やかさと後に引かない甘味が絶妙!『こういう飲料水を待ってました』とばかりの飲み物です。『茶葉から透明エキスを抽出』ペットボトルも柔らかい素材の為、廃棄リサイクルに便利。企業努力を感じさせてもらえます。←私はこの企業の回し者ではありません(*>ω<*)ノ ハイッ

 

Exquisite refreshing after drinking and sweetness not pulling back! "I was waiting for such a drinking water" is a drink. "Extract transparent extract from tea leaves" Because PET bottles are also soft materials, they are convenient for disposal recycling.

You can feel business efforts. ← I am not the writer of this company. (*>ω<*)ノ ハイッ

しかし 発売に当たって『賭け』をしたかもしれません。先程の味覚の大半が視覚から入るので、無色透明だと本来の『黄色いイメージ』のLemon Teaの方選ぶのでは?と考えたと思います。現代で発売したのは大成功かもですね!ネットが普及し、日本だけでなく、世界にも宣伝ができる時代なのですから。(p*・ω・)p ガンバッテ

However, it may have been "betting" on sale. Since most of the previous taste enters from the sight, if you are colorless and transparent, why not choose the original "yellow image" Lemon Tea? I think that I thought. It might be a huge success to have launched in modern times! Because the Internet spreads, it is an era in which you can advertise not only in Japan but also in the world. (p*・ω・)p ガンバッテ

『天然水シリーズ』にはいろいろフレイバーがあり面白いです。日本だけでなく、世界的にも『健康志向』の人々が多く、少しでも健康に良い食べ物や飲み物を探しています。無色透明だと『水』のイメージを持つ為『無用な物』が入っていないと思うわけです。考えましたよね〜 凄いの一言!いわゆる心理作戦的なψ(`∇´)ψ うきょきょきょ

 

There are various flavors in "natural water series" and it is interesting. Not only in Japan but also globally, there are many people who are "health conscious" and I am looking for healthy foods and drinks even a little. If it is colorless and transparent, I think that "useless things" are not included because it has an image of "water". I thought about it ~ A word of amazing! So-called psychological strategy ψ (`∇ ') ψ

これからの日本の『食』は革命が起きそうですね。今までにない発想と違った視点でみる『食』に注目したいです。もしかすると、近い将来『天然水 透明コーヒー味』が出るかもですね!

 

It seems that revolution will take place in future "food" in Japan. I would like to pay attention to "food" which is different from the idea which has not been seen before. Perhaps, "Natural water transparent coffee taste" may appear in the near future!